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SAFE AT 3AM
DUBAI TOURISM ///// OOH / Stunt / CSR / PR
As a global city in a misunderstood region, Dubai has an image problem, often seen as unsafe, especially for women.
So instead of debating perception, we put reality on display.
At 3AM, Marathoner Lily Collyer took on a 42-kilometer run, solo. No closed roads. No security. Every step streamed in real time.
We didn’t tell the world Dubai is safe.
We showed it.
WINNING WORK
Cannes Lions • The One Show • Dubai Lynx • The Clio Awards •
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